| Description |
Responsibilities:
- liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations;
- communicating with target audiences and managing customer relationships;
- sourcing advertising opportunities and placing adverts in the press or on the radio;
- managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs;
- writing and proofreading copy;
- liaising with designers and printers;
- organizing photo shoots;
- arranging the effective distribution of marketing materials;
- maintaining and updating customer databases;
- organizing and attending events such as conferences, seminars, receptions and exhibitions;
- sourcing and securing sponsorship;
- conducting market research, for example using customer questionnaires and focus groups;
- contributing to, and developing, marketing plans and strategies;
- managing budgets;
- evaluating marketing campaigns;
- monitoring competitor activity;
- supporting the marketing manager and other colleagues.
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