| Description |
Required Skills, Knowledge, and Characteristics: Marketing Manager
- Strong effective communicator.
- Highly developed, demonstrated teamwork skills.
- Ability to coordinate the efforts of a large team of diverse creative employees.
- Demonstrated ability to increase productivity and continuously improve methods, approaches, and departmental contribution. Commitment to continuous learning.
- Expert in the internet and social media strategy with a demonstrated track record on Facebook, Twitter, and other social media outlets that are significant in company outreach.
- Demonstrated effectiveness in holding conversations with customers, customer evangelism, and customer-focused product development and outreach.
- Demonstrated ability to see the big picture and provide useful advice and input across the company.
- Ability to lead in an environment of constant change.
- Experience working in a flexible, employee empowering work environment in a small to medium-sized company without marketing staff on the same level.
- Experienced in advising product teams about potential markets, desirable product features, go-to-market best practices, and measuring the success of outreach and product sales.
- Experience managing external PR and communication consulting firms and contractors.
High-Level Overview of Job Requirements:
The selected marketing manager must be able to perform effectively in each of these areas:
- Researching and evaluating new product opportunities, demand for potential products, and customer needs and insights.
- Overall marketing strategy and execution of plans for the existing products..
- Working with product development teams to manage new product development.
- Managing launch campaigns for new products.
- Managing distribution channels for products.
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