Description |
The Head of Marketing and Product Strategies will be tasked with developing and leading high value cross functional efforts that are central to the team's and company’s success. He/ She is also committed and has good experience with operations and interest in market insights.
Main Responsibilities
- Prioritize key strategic initiatives based on impact through a data-driven approach
- Lead a small project or be team member for gathering specific business and market insights with direct contact to senior executives in the organization
- Support client teams at various stages; for example, providing a fact base, structuring and helping with issue identification and solutioning though the use of data and market research.
- Responsible for leading assessments and feasibility studies for new product introduction, geographic business growth, commercial ventures and key strategic partnerships
- Organize analysis, prepare recommendations and present to senior executives in the local and regional organization
- Deep dive into, and give leadership detailed understanding of, specific areas of our strategy - targeting, creative refresh, fraud, etc
- Identify sources of growth / profitability efficiency in current or new areas through strategic thinking and creative analytics
- Re-define of core metrics that drive marketing spend to include margin contribution, re-engagement and brand
- Drive global alignment with international teams on performance marketing strategy
- Drive vision and execution as an important member of the Marketing leadership team
Qualifications and Skills:
- Should have proven project leadership and resource management experience.
- At least 3+ years of marketing or strategy experience in delivering highly successful and innovative products with large-scale global customer base
- At least 5 years of experience with building and leading diverse teams to meet the demands of a rapidly growing business
- Should have excellent organizational, and problem-solving/decision-making skills.
- Ability to set a high bar for your team and empower them to achieve great results.
- Intelligent, motivated self-starter with strong interpersonal skills and work ethic.
- A deep understanding of consumer products and the unique challenges of a double-sided marketplace
- Experience in operational topics and strategy implementation with hands-on engagement style.
- High levels of adaptability, comfortable with ambiguity and working in a start-up environment
- Effective in spoken and written communication skills.
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