| Description |
- familiarising themselves with the product, target audience and competitor activities in the market
- brainstorming ideas and concepts for the visual and words with other members of the creative team
- presenting initial ideas to the creative director, some of which may be rejected or developed into workable concepts
- writing various copy options, which may be presented to the client as a story board (a consecutive series of frames depicting the script and drawings that may be used)
- modifying copy until the client is satisfied
- overseeing the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies
- casting actors and models to appear in adverts
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