The Ghana Guardian News

Vacancy: Brands Manager(FMCG AND ADVERTISING)

Date 13 Jan 2018
Location Greater Accra
Working Experience 5 - 10 Years
Education Level Diploma
Application Deadline 31 January 2018
Job Type Permanent/Full Time
Industry Management
Salary Range Not Specified
Qualifications • Previous experience working as a brand manager ideally within a similar industry. • You will have hands on commercial experience and be driven and passionate in your approach to marketing. • Experience of the full marketing mix is essential. • The ability to influence staff on a 360 basis both up and down the organization is essential.
Region Greater Accra

Duties of a Brand Manager include:

  • Managing all aspects of the brand through the supply chain both tangible and intangible.

  • Analysing the brand and current strategy and highlighting areas of weaknesses or conflicting messages.

  • Creating a brand plan and brand strategy and ensuring all aspects of the product or companies marketing and activities align with the ethos and goals of the brand.

  • Sourcing suppliers and products that fit with the context of the brand.

  • Creating an enduring brand message that results in increased sales, brand loyalty and improving market share.

  • Championing the brand internally making sure all elements of the company understand the brand and its goals.

  • Working closely with all parts of the company to ensure commercial goals of the brand are met.

  • Developing and sustaining strong working relationships with all stakeholders.

  • Playing a key part in buying, sourcing and manufacturing of the brands products and ensuring all aspects of the supply chain align with the brand.

  • Developing high quality and effective marketing materials that align correctly with the overall brand strategy.

  • Realistic forecasting of sales and volume for the brand ensuring all parts of the company are geared accordingly.

  • Presenting the brand strategy to directors and sales and marketing teams at internal meetings and conferences.

  • Managing external agencies and ensuring marketing budgets are met.

  • Seek out new marketing opportunities that fit with the brand and maximizing all opportunities for growth.

How to Apply Click Here